Becoming a solopreneur means you’re in the driver’s seat, but it doesn’t mean you have to navigate entirely on your own. Hiring freelance support or tapping into tech tools for specific, one-time projects or recurring tasks can be beneficial — and worth the investment — for your company. Consider these ideas for solopreneur support.
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Part Time Support
Freelancers and tech tools can offer a wealth of services and expertise that you don’t have time to learn independently. The highlight of onboarding a freelancer is that you can have as short or long a contract as you want, and the beauty of tech tools come with automation and software. Check your to-do list and consider outsourcing some of these must-do tasks in your business.
Organise Your Ideas
Part of becoming a successful entrepreneur is learning to trust yourself and forge ahead with your great ideas. But if you’re feeling unsure or frustrated with the launch process (or any other aspect of the business), hiring help is a smart step. For example, business coaching can help you approach business challenges in new and effective ways. Skip the frustration of going it alone and schedule a few coaching sessions for the short-term to get you on the right track.
Stop Spending Hours on Copy
Here’s the thing with running a business solo: there are only so many hours in the day. Depending on your business model, you may not have time in your professional schedule for mundane tasks like writing copy or posting on social media. Hiring out freelance help for running your social media accounts, updating your company blog, or crafting branded marketing emails can free up your time while pleasing your audience.
Tech-Based Solutions
Maybe you’re not a people person — or maybe you have a list of tasks you just know are possible to automate. Instead of hiring a part-timer to tackle these responsibilities, invest in some technical support to ease your stress.
Grab Project Management Tools
Running a business requires a certain amount of focus, so to keep on track with your goals, try some tech tools to help out. Project management software may prove invaluable if you have multiple items that need attention throughout your workweek. From outlining project details to blocking off freelancers’ tasks, these programs make it easy to stay organized.
Prioritize Connectivity With Specific Tech
Running a company requires connectivity, but you might have stopped at purchasing a laptop for internet access, and that’s it. But depending on your business model — and whether you’re providing a product or service — you may want to take another look at your electronics. Invest in equipment like a high-quality webcam, a microphone or headset, and any other necessities. These tools can make your business appear polished and professional whether you’re one-on-one with clients or recording consumable media for their benefit.
Ensure Security
It’s essential that you protect your business and network from internet scams and cyber attacks. While there are some steps you can take on your own (e.g., choosing safe passwords, installing antivirus software, only sharing personal information with trusted sources), you may also want to partner with a cybersecurity professional or an ethical hacker to ensure your and your customers’ data is protected. You can search for these specialists through online freelance platforms.
Automate the Essentials to Save Time
Automation is the name of the money-saving game, notes Work Brighter. Of course, it also saves time, which you may have a short supply of as a business owner. The good news is that you can automate everything from social media (if you don’t want to hire a freelancer for it) to email responses. With a bit of prep work, you can set and forget a long list of items in your flow, which frees up time for actual client work.
Solopreneurship is both challenging and hugely rewarding. The key is balancing your passion with logic and realizing that truly going it alone may not be feasible.
This has been guest blog by Courtney Rosenfeld of Gig Spark
